MetaOne

MetaOne is a blockchain development agency focused on NFTs and the metaverse, headquartered in Mexico. In early 2022, when that sector still had to explain itself before it could sell anything, the freelance brief arrived: build the identity from scratch. Full branding and web design.

Identity

The logo is an M built from two geometric arrows pointing upward: one blue, one orange. Each works as an autonomous shape but together they form the brand's initial. Duality was the concept: two worlds, two technologies, one company that connects them. The period at the end of the wordmark "MetaOne." isn't decorative — it's a typographic decision that gives the name the feeling of an affirmation, something said and settled.

The palette works on that same tension: deep blue on the technical side, orange on the energy side. Against black, both colors have all the contrast they need and neither one asks the other for permission.

Web

The site was built in full dark mode, with a network of nodes as the hero image — which at the time was the visual language of the sector. The challenge wasn't to escape that language but to inhabit it with more conviction than everyone else: less garage startup, more technical studio with real authority.

Orange was reserved for moments of action: secondary headline, CTAs, section accents. Everything else breathed dark and clean, with no decoration that wasn't doing something.